Course curriculum

  • 2
    Choose Your Own Adventure: Traditional vs. Independent Publishing:
    • 1.1: The Journey to Publication
    • 1.2: The Indie Author Mindset
    • 1.3: Intellectual Property Rights
    • 1.3 Worksheet: Intellectual Property Asset Management Checklist
  • 3
    What Are You Writing? Who Are You Writing For?
    • 2.1: How to Choose the Perfect Genre
    • 2.1 Worksheet: Author Business Plan
    • 2.3: How to Craft Your Author Identity
    • 2.3 Worksheet: Essential Elements and Cardinal Sins
  • 4
    How Will Your Author Business Make Money?
    • 3.1: Choose Your Revenue Model
    • 3.2: Choose Your Distribution Channels
    • 3.2 Reference Guide: Distribution Channels Packet
    • 3.3: Choose Your Pricing Strategy
  • 5
    You Are the CEO of Your Author Business
    • 4.1: The CEO Mindset
    • 4.2: The Many Hats of the Indie Author
    • 4.2 Worksheet: Author CEO Balance Assessment
    • 4.3: Identifying Your Strengths and Limitations
    • 4.3 Worksheet: Strengths and Limitations
    • 4.3 Worksheet: Company Roles
  • 6
    Investing in Your Author Business
    • 5.1: The 80/20 Rule for Authors
    • 5.2: How to Hire an Editor, Cover Designer, and Accountant
    • 5.2 Reference Guide: Working With a Cover Designer
    • 5.3: Know Your Expenses
  • 7
    Building Your Author Platform
    • 6.1: Your Author Website
    • 6.1 Worksheet: Author Website Audit
    • 6.2: Choose an Email Marketing Service
    • 6.2 Reference Guide: ConvertKit Vocabulary Cheat Sheet
    • 6.3: Intro to Social Media — The Golden Rule
    • 6.4: Facebook for Authors
    • 6.5: Instagram for Authors
    • 6.6: Other Social Platforms for Fiction
    • 6.7: Platforms for Nonfiction and Best Practices for Authors on Social
  • 8
    Creating the Perfect Marketing Mix
    • 7.1: "Push" Marketing vs. "Pull" Marketing
    • 7.1 Worksheet: Your Marketing Mix
    • 7.2: Perfect "Push" Marketing
    • 7.3: Perfect "Pull" Marketing
    • 7.3 Worksheet: Email Content Plan
  • 9
    Creating Irresistible Sales Funnels
    • 8.1: Generating Traffic for Book Sales
    • 8.1 Worksheet: Sales Plan
    • 8.2: The Entry Point and Reader Magnet
    • 8.3: The Journey of Reader Nurturing
    • 8.4: The Upsell
  • 10
    Amazing Systems for Authors
    • 9: Bookkeeping for Authors, Tax Prep on Auto Pilot, and Book Launch Checklist
  • 11
    Amazing Tools for Authors
    • 10: Secret Weapons of Author-CEOs